Monday 14 April 2014

camPAIgNing

                                                       camPAIgNING

                   The world's largest democracy (India) is currently under general elections. The general elections are being conducted to elect 543 members to the 16th Lok Sabha (Lower House of our Parliament). Elections are regarded as festivals in democracy. But this great festival i.e, general election is not celebrated in full faith and spirit. This festival is celebrated by voting and campaigning by political parties to woo the voters to vote for their respective parties/candidates. Generally Campaigning should highlight the  futuristic goals/policies of a political party or a candidate. But it is sad to see that this campaigning is filled with full of hate speeches, one party accusing the other, making derogatory speeches, verbal attack on leaders of one party from others etc. Every political party, including the two mainstream parties(BJP and Congress) have also resorted to this strategy of accusing the other party - Congress is questioning the secular credentials of BJP's PM candidate Modi and BJP is focussing on corruption and scams of Congress government. These are the major election issues in the present Lok Sabha elections. But no one is focussing on their future steps if they come to power. Only on the day of releasing their manifestos, they talked about their future policies. But thereafter there are rare cases of any political leader speaking about their future goals/policies. The least importance given to the manifesto can be seen by the fact BJP released its election manifesto on the day when first phase of elections started. This behaviour and action of a major(national) political party is not acceptable. So this campaign is all about giving pain to opposite parties. Almost every candidate/political leader resorts to hate speeches and accusing the opposite candidate/party. The innumerous cases of violation of model code of conduct is a testimony to this.
               Any election should be an issue-centric or manifesto-centric and every candidate/party should focus on advertising their manifesto or futuristic goals to the electorate instead of resorting to accusing opposite parties/leaders. It should NOT be like - Since Mr.A is bad, vote Mr.B. But rather it should be like - Since Mr.A is good, let us vote for Mr.A.  This way of voting should be followed and each candidate/party should bring out their strengths and keep them in front of the electorates and based on assessment of these strengths electorates should elect their representatives. This has to be understood by the politicians and they should refrain from accusing one another and instead they should campaign in a positive manner. And finally the people of India should make their choice correctly by giving their vote to the most desired candidate.
    "Let the largest democracy of the world survive and stand tall forever and ever."

No comments:

Post a Comment